Coffee? - You can bank on it!

Interesting post by Johnnie Moore. In this post he describes stumbling on a cafe with a difference in New York - it's a retail operation of ING! ...

"They can serve you coffee and cake and/or can get you a mortgage. Customers can surf the net, sip their coffee and - if they like - do some banking. . . ."

VERY Interesting concept. Whilst I'm personally not a big fan of the corporate coffee franchises (Starbucks et. al.), these guys seem to have hit the nail on the head -- they understand that coffee is an experience -- and this concept is central to their marketing strategy!